Kenneth Lau

Global Digital Commerce Excellence Lead Mondelez

I'm a FMCG brand & digital marketer with extensive experience in food, beverage, and nutrition categories, across global MNCs (Friesland Campina, Danone, Unilever, Heineken). I've managed iconic brands (Activia, Aptamil, Ben and Jerry’s, Magnum, Guinness) for nett sales, market share, and brand health growth through data-driven strategies, effective team leadership, and stakeholder management. A strategic marketer with the ability to “organize chaos”, craft game-changing strategies, deliver brilliant branding, and effectively communicate to inspire teams to action

20 November 2024 | Digital Marketing Asia Day 1

10:10 AM The Future of Attention: How can Marketers Win in the Digital Age?

• Understanding the changing content landscape, including platform fatigue, the rise of ad blockers, and

the increasing demand for authenticity

• Explore moving beyond traditional click-through rates

• Measuring deeper audience engagement like dwell time, content completion, and brand recall

Check out the incredible speaker line-up to see who will be joining Kenneth.

Download The Latest Agenda