Katja Forbes

Executive Director, Head of Client Experience, CIB DCDA Standard Chartered Bank

Katja is a seasoned leader in the digital industry with a proven track record of driving growth and innovation. As an expert in areas such as CX, UX, data science, and product design, as well as emerging technology, she is a highly sought-after keynote speaker. She has been recognised as one of the top 50 Australian professionals, Top 10 Women Disrupters and as one of Westpac/Australian Financial Review's '100 Women of Influence'.

Currently, as Head of Client Experience at Standard Chartered bank, she leads a team to create high-impact products and services that promote financial inclusion and contribute to a net-zero carbon future. She has also served as an International Director and Vice President on the Global Board of the Interaction Design Association (IxDA) and is a Certified CEO.

As a published author and regular media commentator, she is not only known for her professional achievements but also for her determination and sense of purpose as a thought leader and inspiration for women around the world.

19 June 2025 | Main Conference Day 2

9:10 AM Keynote Presentation: Machine Are Customers Too

Delve into the revolutionary concept of machine customers and how AI-powered systems are transforming the buying landscape.

• The emergence of custobots and their impact on commerce.

• The vast potential of over 7 billion interconnected devices acting as buyers.

• Strategies for businesses to adapt and thrive in this new machine-to-machine economy.

Check out the incredible speaker line-up to see who will be joining Katja.

Download The Latest Agenda