Asia's #1 Customer Experience
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17 - 20 June, 2025 | One Farrer Hotel, Singapore

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Joy Yuen

Senior Product Analyst, Growth, Analytics & Experimentation Zalora

20 November 2024 | Main Conference Day 1

10:00 AM Dilemmas of a Data-Driven Age: Lessons from ZALORA

Everyone talks about being data-driven—but is data all we need? We want to meet our customers’ needs in precise, personalised ways and chart our company forward on data-backed decisions only. Yet, have we stopped to consider the shortcomings and pitfalls of data/metrics? With lessons from ZALORA, I'll reveal the hidden dangers and barriers I've encountered with data and product analytics.

21 November 2024 | Digital Marketing Asia Day 2

2:30 PM Fireside Chat: Making Data-Driven Decisions for Future Digital Marketing Campaigns

• Analysing data to identify patterns, trends, and areas for improvement

• Understanding website traffic, conversation rates and audience engagement measurements

• Improving ROI through data-driven analytics

Check out the incredible speaker line-up to see who will be joining Joy.