Joy Yuen
Senior Product Analyst, Growth, Analytics & Experimentation Zalora20 November 2024 | Main Conference Day 1
10:00 AM Dilemmas of a Data-Driven Age: Lessons from ZALORA
Everyone talks about being data-driven—but is data all we need? We want to meet our customers’ needs in precise, personalised ways and chart our company forward on data-backed decisions only. Yet, have we stopped to consider the shortcomings and pitfalls of data/metrics? With lessons from ZALORA, I'll reveal the hidden dangers and barriers I've encountered with data and product analytics.
21 November 2024 | Digital Marketing Asia Day 2
2:30 PM Fireside Chat: Making Data-Driven Decisions for Future Digital Marketing Campaigns
• Analysing data to identify patterns, trends, and areas for improvement
• Understanding website traffic, conversation rates and audience engagement measurements
• Improving ROI through data-driven analytics
Check out the incredible speaker line-up to see who will be joining Joy.
Download The Latest Agenda
