·       Moving beyond the traditional model of branches and stores as solely transactional spaces.  

·       Focus on building engagement, fostering brand loyalty, and offering value-added services.

·       Community Hubs: Transforming branches and stores into community hubs, hosting events, workshops, and offering gathering spaces for customers to connect with each other and the brand. 

·       Personalised Customer Journeys: Leveraging data and technology to personalise the customer journey within branches and stores, offering tailored recommendations, product demonstrations, and service options.