Dr. Kartina Sury

Asia Regional Leadership Council CXPA

Dr. Kartina Sury is a professional and scholar of marketing strategies with more than 25 years of experience in the banking and finance industry of which she has spent her last six years in the fintech-based company. She is the advisory board member of the Financial Planning Standard Boards (FPSB) Indonesia, a Senior Fellow of a leading think tank organisation in Indonesia, Center for Indonesian Policy Studies (CIPS), and also the Asia Regional Leader for Customer Experience Professional (CXPA Asia) as well as the technical advisor for early stage fintech/tech start-ups. Dr Kartina also has her Qualified Financial Coach (QFC) certification, which focuses on exploring the Psychology of Financial Planning. Her area of research interest and expertise includes Digital Economy, Financial Literacy & Inclusion, Business Transformation, CX & Digital Innovation, and Strategic Business & Marketing. Some of her notable policy research are the Regional Comprehensive Economic Partnership (RCEP), Financial Literacy & Inclusion, Cyber Security, Fintech and Infrastructure and MSME in the Digital Landscape & Access to Finance.