Dominique Rose Van-Winther

Chief Executive Officer Final Upgrade AI

Among her many executive & advisory roles, Dominique’s AI business is consolidated within Final Upgrade, a thought leadership, training & AI-powered consultancy. Final Upgrade also provides marketing & communications solutions, matching needs of businesses & agencies alike to optimize while using AI to simultaneously deliver quality & quantity results. She is a seasoned marketing & communications consultant with a strong tech foundation, bringing over two decades of experience leading operations & teams at global premier consulting firms, including within IPG, McCann WorldGroup & WPP, as well as having run D-Central, her own AI, high-end bespoke consultancy, & previously also led Asia-Pacific for The Hoffman Agency, the renowned global tech-focused integrated marketing communications agency globally headquartered out of Silicon Valley. Dominique is a public speaker on AI, having trained & spoken in front of thousands in the past year alone. She has focused on helping companies to build their AI strategy & upskill executives, with certifications in AI Strategy & Governance (UPenn) & IBM’s AI Program. Dominique also serves as a Non-Executive Director for Synthar, a subsidiary of Trispectra AI, & an investor in numerous deep tech, AI, blockchain & other tech ventures. Dominique's commitment to cutting-edge technology is evident in her early advocacy & investment in the crypto & blockchain space since 2013. Her strategic insights & advisory roles have benefitted a range of emerging deep tech startups, including DayAway (Web3 experiences), CantorSpace (content creators blockchain platform), GarageXYZ (Web3 car club), & Meta1 Network (cloud gaming infrastructure), among others. In addition, she serves as the Co-Founder & COO of the Blockchain & Cryptocurrency Association of Singapore (BCAS), reflecting her ongoing commitment to the blockchain & cryptocurrency sectors. An expert in building teams & the operations to drive strategic work – with a skin-in-the-game approach for established large entities to small, nimble startups. Dominique is a strategist & geek at heart, driven by her passion for innovation, entrepreneurship, & nurturing exceptional talent. A Danish-American, she has lived & worked in France, Russia, Hong Kong, Thailand & Singapore.

20 November 2024 | Main Conference Day 1

9:00 AM Thrive or Die? The AI Tsunami Set to Revolutionise Customer Experience

Hear from LinkedIn’s Top Voice for Artificial Intelligence as she dives into the hottest global trends in CX powered by AI. Discover where the future is headed and how to "future-proof" your approach. Learn how AI can become your secret weapon to craft mind-blowing customer experiences that keep you ahead of the curve. Don't miss this chance to thrive in the age of the AI tsunami!



  • AI Revolution: customer experience will never be the same
  • Showstopping global innovation in CX: where the world is going
  • Future-proofing CX: Where will we supplement future sapiens experiences and how do we stay ahead?
  • Shift from AI scepticism into getting on board with this unstoppable innovation

22 November 2024 | Post-Conference Focus Day - The Guidebook on Gen AI & The Human Touch

10:40 AM Panel Discussion | The Human-AI Symphony: Orchestrating Gen AI and the Human Touch for a Flawless Customer Journey

This panel discussion will bring together industry leaders to explore the dynamic interplay between Generative AI (Gen AI) and the human touch in crafting exceptional customer experiences. Discuss how to leverage the strengths of both – Gen AI's automation and personalization capabilities with human empathy and judgment – to orchestrate seamless and emotionally resonant customer journeys. 

  • How Generative AI automates tasks and personalises journeys, from chatbots to tailored recommendations 
  • Creating seamless handoffs between AI and human interaction for a flawless customer experience 
  • Skilled agents with emotional intelligence build trust and handle complex issues that go beyond AI 

11:30 AM Fireside Chat:


1:00 PM The Rise of Synthetic Media and Customer Deception

We'll explore how synthetic media can be used for product demos, personalised messages, and even virtual agents, while also discussing potential misuse and strategies to ensure transparency and responsible application in the future of CX. 

  • The potential for misuse of synthetic media like deepfakes to deceive customers 
  • Building trust with customers in an environment where synthetic media can be used to manipulate information 
  • The need for ethical guidelines and potential regulations surrounding the development and use of synthetic media 
  • Educating customers on identifying synthetic media 

20 November 2024 | Digital Marketing Asia Day 1

Check out the incredible speaker line-up to see who will be joining Dominique.

Download The Latest Agenda