Anila Frederiks
Head of Customer Service Operations TelstraExperienced Customer Service Operations leader in Telecommunications. I believe in consultative management with experience in Service Operations, Customer Experience, Business Transformation and Digital Transformation in highly competitive, high volume environments, consistently exceeding sales/ service objectives and retaining client loyalty. I value teambuilding and motivating teams to drive for results and believe in the qualities of honesty, fairness and ethical commitment.
20 November 2024 | Main Conference Day 1
4:10 PM Panel Discussion: Micro-Insights, Macro-Actions: Transforming Customer Data into Actionable Journey Design
Imagine using data to pinpoint customer pain points and then redesigning touchpoints to address them, ultimately leading to a more satisfying customer experience. This topic discusses extracting valuable customer insights from data to create big changes.
- Collecting the right customer data to support micro-segmentation
- Strategies for analysing large datasets from various sources to extract actionable micro-insights
- Strategies for empowering marketing, sales, and customer service teams to leverage micro-segment insights for effective customer interactions
Check out the incredible speaker line-up to see who will be joining Anila.
Download The Latest Agenda
