Asia's #1 Customer Experience
Leaders Platform

19 - 22 November, 2024 | Suntec Singapore Convention and Exhibition Centre, Singapore
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Alif Yahya

Assistant Vice President - Cyber Threat Intelligence Citi

Cybersecurity professional with experiences in cyber risk, governance, security operations and data privacy. I currently lead Citi’s APAC Cyber Client Engagement pillar, where I collaborate with C-suite executives to address the evolving cyber threat landscape and running cyber crisis simulation exercises.

22 November 2024 | Post-Conference Focus Day - The Guidebook on Gen AI & The Human Touch

12:10 PM AI Bias and Customer Data: Ensuring Fairness in the Age of Generative AI

This session tackles the crucial issue of AI bias and its potential impact on customer data. We'll delve into the risks of biased algorithms perpetuating unfairness in customer experiences. Explore strategies for ensuring data fairness, mitigating bias, and responsibly leveraging Gen AI to create ethical and inclusive customer journeys that benefit everyone. 

  • The risk of bias in customer data used to train Gen AI models 
  • Strategies for identifying and mitigating bias in data collection, analysis, and model development 
  • Practical approaches to ensure fairness in AI-driven customer interactions 


Check out the incredible speaker line-up to see who will be joining Alif.

Download The Latest Agenda