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Mapping the Patient Journey: How Bumrungrad International Hospital Designs Exceptional Experiences at Every Touchpoint
Bumrungrad International Hospital, a multi-award winner including Best Hospital of the Year Thailand 2022 and winner of 5 different awards in the CX Asia Excellence Awards 2023, shared their award-winning approach to patient experience. Teeraphol Ambhai detailed how Bumrungrad meticulously maps the patient journey, from initial touchpoints to post-treatment care, focusing on leveraging data and customer insights for personalization and building a patient-centric culture.
Presented by Teeraphol Ambhai, Head of Search Experience MarTech, Bumrungrad International Hospital
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