Everyone talks about being data-driven, but is data all we need? Joy Yuen from ZALORA explored the shortcomings and pitfalls of relying solely on data and metrics. Sharing lessons from ZALORA, she revealed the hidden dangers and barriers encountered in data and product analytics, prompting us to consider the limitations of a purely data-driven approach.
Presented by Joy Yuen, Senior Product Analyst, Growth, Analytics & Experimentation, Zalora
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