As the CX Asia Excellence Awards mark a decade of achievement, this report explores how they recognise top brands in Asia Pacific for their commitment to exceptional customer experience (CX).

Get insights and inspiration from award winners like Bumrungrad International Hospital (Gold in Best Brand Experience), AIA Group (Best Customer Experience), DHL Express Malaysia (Best Contact Centre), and Indosat Ooredoo Hutchison (Best Customer Experience Team). Discover how they're achieving CX excellence through innovative strategies and initiatives.

Download the report and:

• Learn valuable lessons from industry leaders
• Benchmark your CX efforts against the best
• Gain inspiration to take your CX to the next level

PS: The CX Asia Excellence Awards are free to enter for organisations and individuals! Submit your CX initiatives that impacted customers between January 2023 and 2024 for a chance to be recognised as a CX leader. Learn more: cxasia-awards.com

Customer experience (CX) is no longer a luxury, it's the key to survival. In Asia, the CX market is booming, projected to reach a staggering $43.8 million by 2027. Today's tech-savvy customers expect seamless, personalised experiences at every touchpoint.

CX Asia Week 2024 equips you to craft those winning experiences.

Imagine crafting customer journeys that feel as personal as conversations with close friends. At CX Asia Week 2024, we'll turn this vision into reality. We'll equip you with the tools to master micro-segmentation, unlocking a deeper understanding of your customers. This newfound knowledge will empower you to deliver experiences that truly resonate, while also harnessing the transformative power of Generative AI. Learn how Gen AI can automate tasks, create hyper-realistic interactions, and revolutionize the way you connect with your customers.

Download the CX Asia Week brochure and explore:

• The full event experience: Interactive Knowledge Visits, a 2-Day Main Conference, and a Focus Day dedicated to Gen AI.
• Meet over 60 CX experts: Network and gain insights from industry leaders.
• Why you can't afford to miss this: Discover the must-attend event for CX professionals.

Download the Event Brochure today and secure your spot at CX Asia Week 2024!

Organisations are leveraging customer data more than ever to personalise communication and understand customer intent. Advanced technology allows them to segment data into very specific groups (micro-segments) based on detailed characteristics and behaviours. This shift from traditional segmentation requires a new approach to customer data, and both customer experience (CX) and data specialists need to adapt their thinking and the tools they use.

This report examines the necessity of this shift towards micro-segmentation through the lens of Bumrungrad International Hospital and Touch ‘n Go eWallet. It explores the reasons behind leading organisations like these advancing their data capabilities and how others can achieve similar results by learning from their examples.

Read the report and discover:

• Why organisations are turning to micro-segmentation to refine service and marketing journeys
• The benefits of using data to understand and identify customer groups
• How micro-segmentation could influence the future of customer journey design and management

Download this report today to embrace the power of data and micro-segmentation.

From unified data to dynamic content, discover how to drive satisfaction, loyalty and brand advocacy through exceptional customer experiences.

Customer experience is everything. In today's competitive market, delivering seamless and personalised experiences is no longer a luxury - it's a necessity. Our latest report on "Delivering Seamless and Personalised Experience", offers practical insights from JLL, Electrolux, and Bumrungrad International Hospital, on how to achieve this.

In this report, discover:

• Why organisation need to deliver seamless and personalised experiences
• The importance of having a unified CX platform
• How to address siloed data sources and lack of skilled personnel in AI and data analysis

Download the report now to learn how to transform your customer experience strategy.