Asia's #1 Customer Experience
Leaders Platform
Leaders Platform
CX Asia Excellence Awards
18 JUNE 2025 | Amara Sanctuary Sentosa, Singapore
Step into a night of mystery, magic, and magnificence as we unveil the 11th Annual CX Asia Excellence Awards—Asia’s most prestigious celebration of customer experience innovation and achievement. Under a starlit sky inspired by Arabian Nights, we honour the visionaries transforming customer journeys into legendary tales. From awe-inspiring uses of AI to bold omnichannel storytelling and empowering employee experiences, our 2025 finalists redefine what it means to truly put the customer first.
The CX Asia Excellence Awards is Asia's top recognition for exceptional customer experience achievements. Join us in celebrating the best practices and transformative strategies that have elevated the CX landscape across the region.
CX Asia Excellence Awards Networking Dinner
18 June 2025
Save your spot at the Awards Networking Dinner
CLICK HERE
Celebrating Excellence: Last Year’s Winners
While we wait for the greatest night, explore last year’s winners—organisations and professionals celebrated for their exceptional leadership, innovation, and strategic brilliance in delivering outstanding customer experiences.
CX Asia Excellence Awards Categories!
Best Customer Experience
Best Customer Experience Team
Best Omni-Channel Experience
Best Employee Experience
Best Contact Centre
Best Digital Experience
Best Use of CX Technology
Best Use of Data & Customer Insights
Best Use of Artificial Intelligence
Best Use of Intelligent Chatbots
Best Diversity, Equity and Inclusion
Best Use of MarTechCX Asia Excellence Awards Judges
Teeraphol Ambhai
Head of Search Experience - Martech
Bumrungrad International Hospital
Head of Search Experience - Martech
Bumrungrad International Hospital
Pascal Gerard Daniel
Head of Customer Success, APAC & Japan
Nokia
Head of Customer Success, APAC & Japan
Nokia
Raymond Tan
Assistant Commissioner, Taxpayer eXperience Division
Inland Revenue Authority of Singapore (IRAS)
Assistant Commissioner, Taxpayer eXperience Division
Inland Revenue Authority of Singapore (IRAS)
Vivian Miao
Organizational Development Director - Global Customer Support Center
Trip.com
Organizational Development Director - Global Customer Support Center
Trip.com
Sebastien Boisseau
Regional Digital Customer Engagement, Innovation, Business Transformation
Menarini Asia-Pacific
Regional Digital Customer Engagement, Innovation, Business Transformation
Menarini Asia-Pacific
Reeta McGinn
Omnichannel Experience Director APAC
Aesop
Omnichannel Experience Director APAC
Aesop
Katja Forbes
Executive Director, Head of Client Experience, CIB DCDA
Standard Chartered Bank
Executive Director, Head of Client Experience, CIB DCDA
Standard Chartered Bank
AWARDS FAQs
Q: WHEN AND WHERE WILL THE GALA DINNER TAKE PLACE?
A: The Gala Dinner will be held on 18 June 2025 at Amara Sanctuary Sentosa, Singapore.
A: The Gala Dinner will be held on 18 June 2025 at Amara Sanctuary Sentosa, Singapore.
Q: WHAT IS THIS YEAR'S THEME?
A: The theme for 2025 is “Arabian Nights”.
A: The theme for 2025 is “Arabian Nights”.
Q: HOW CAN I PARTICIPATE IN THE GALA DINNER?
A: To join the Gala Dinner, simply purchase your ticket and immerse yourself in an unforgettable evening filled with networking opportunities in a relaxed and enchanting atmosphere.
A: To join the Gala Dinner, simply purchase your ticket and immerse yourself in an unforgettable evening filled with networking opportunities in a relaxed and enchanting atmosphere.
Q: HOW MANY APPLICATIONS CAN BE SUBMITTED BY ONE ORGANISATION?
A: You can send 1 application for each category, and a maximum 12 applications for all 12 categories.
The applications for each category will be reviewed independently by our panel of judges.
A: You can send 1 application for each category, and a maximum 12 applications for all 12 categories.
The applications for each category will be reviewed independently by our panel of judges.
Q: IS THERE ANY COST INVOLVED FOR AWARDS SUBMISSION?
A: There is no cost, or prerequisite requirements to apply for the awards.
A: There is no cost, or prerequisite requirements to apply for the awards.
Q: IF I HAVE BEEN SHORTLISTED FOR AN AWARD, CAN I GET A FREE PASS TO CX ASIA WEEK 2025?
A: CX Asia Week is a premium ticketed conference, and you will need to purchase a separate delegate pass to gain access to the conference. This is regardless of your shortlist status. Click here for more information on the pricing.
A: CX Asia Week is a premium ticketed conference, and you will need to purchase a separate delegate pass to gain access to the conference. This is regardless of your shortlist status. Click here for more information on the pricing.
Q: HOW MUCH IS THE TICKET TO ATTEND CX ASIA WEEK 2025?
A: You can purchase your ticket here. Don’t miss out the table booking offer.
A: You can purchase your ticket here. Don’t miss out the table booking offer.
Q: I WANT TO KNOW IF I WILL WIN BEFORE I DECIDE IF I WANT TO ATTEND. CAN YOU LET ME KNOW? DO I HAVE TO BE THERE?
A: All winners will ONLY be announced at the ceremony on 18 June 2025. In line with our focus on networking and community building, we require a representative from your organization to be physically present at the CX Asia Excellence Awards to be eligible to win and receive any awards. Please be aware that being shortlisted does not guarantee winning the award; however, your chances of winning are contingent upon having a representative present at the event.
A: All winners will ONLY be announced at the ceremony on 18 June 2025. In line with our focus on networking and community building, we require a representative from your organization to be physically present at the CX Asia Excellence Awards to be eligible to win and receive any awards. Please be aware that being shortlisted does not guarantee winning the award; however, your chances of winning are contingent upon having a representative present at the event.
Q: WHO DECIDED ON THE SHORTLISTED FINALISTS?
A: Our esteemed panel of judges are all leaders in the CX industry across the region, and each category has a minimum of 2 judges to ensure fairness. Judges for the respective categories are also carefully selected to ensure that their organisations have not submitted for that category. All submissions have been evaluated carefully by our judges and the CX Network Asia team shortlisted the top submissions using an average of the scores. CX Network Asia has no affiliations with any of the submissions and has taken a completely neutral stand in shortlisting purely on the judges’ scores.
A: Our esteemed panel of judges are all leaders in the CX industry across the region, and each category has a minimum of 2 judges to ensure fairness. Judges for the respective categories are also carefully selected to ensure that their organisations have not submitted for that category. All submissions have been evaluated carefully by our judges and the CX Network Asia team shortlisted the top submissions using an average of the scores. CX Network Asia has no affiliations with any of the submissions and has taken a completely neutral stand in shortlisting purely on the judges’ scores.
Q: HOW MANY WINNERS WILL THERE BE? HOW DO YOU DECIDE HOW MANY SHORTLISTED ORGANISATIONS THERE ARE PER CATEGORY?
A: For each category, we will be selecting the Gold, Silver and Bronze award winners. This will also be followed by Honourary Mention winners. All categories are highly competitive and if the scores were very close together – the number of shortlisted organisations were then decided accordingly.
A: For each category, we will be selecting the Gold, Silver and Bronze award winners. This will also be followed by Honourary Mention winners. All categories are highly competitive and if the scores were very close together – the number of shortlisted organisations were then decided accordingly.
Q: DO I NEED TO ATTEND THE CX ASIA EXCELLENCE AWARDS DINNER IF MY COMPANY IS SHORTLISTED, AND IS THERE A COST INVOLVED?
A: Yes, attendance is mandatory for shortlisted companies. Please see here for pricing details. To be eligible, your presence is compulsory, and it provides an opportunity to celebrate, network, and contribute to the community atmosphere of the event.
A: Yes, attendance is mandatory for shortlisted companies. Please see here for pricing details. To be eligible, your presence is compulsory, and it provides an opportunity to celebrate, network, and contribute to the community atmosphere of the event.
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QUESTIONS?
Contact us via email at enquiry@iqpc.com.sg.
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