CX Asia Insights is your go-to destination for a wealth of knowledge and expertise in customer experience (CX) and digital marketing within the Asian context. Our blog hosts a diverse array of articles, interviews, reports, and market studies, providing invaluable insights into the ever-evolving landscape of CX and digital marketing strategies tailored specifically for the Asian market. Whether you're seeking to enhance customer satisfaction, optimize digital channels, or stay abreast of the latest industry trends, CX Asia Insights is your trusted resource for navigating the dynamic world of CX and digital marketing in Asia.
As social media drives modern sales, brands need to build trust to collect valuable customer data, crucial for effective social media marketing campaigns. In this interview with CX Network, Chris Robinson tackles how to achieve this delicate balance.