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CX Asia Week 2025 Blog » Artificial Intelligence
A Glimpse into the Future of CX: Personalisation, AI, and Data Take Centre Stage
Explores how businesses can adapt to the changing world of customer experience (CX). The eBook examines the impact of evolving technology and consumer habits, featuring insights from industry leaders like McDonald's and AB InBev. The future of CX appears to be shaped by three key trends: artificial intelligence (AI) for personalisation, data analysis to understand customer preferences, and overall personalisation to build stronger brand loyalty.
How APAC Brands are Using AI to Improve CX
AI is rapidly transforming customer experience (CX) globally, with conversational AI being a key trend. To stay competitive in APAC, businesses are adopting AI solutions to improve CX and meet growing customer demands.
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