Explores how businesses can adapt to the changing world of customer experience (CX). The eBook examines the impact of evolving technology and consumer habits, featuring insights from industry leaders like McDonald's and AB InBev. The future of CX appears to be shaped by three key trends: artificial intelligence (AI) for personalisation, data analysis to understand customer preferences, and overall personalisation to build stronger brand loyalty.

The CX Asia Excellence Awards 2024 is open for submissions! Celebrate your innovative customer experience (CX) strategies and compete for recognition in 14 categories, including new ones for Data, AI, Chatbots, and MarTech. Free entry for organisations and individuals across Asia. Winners will be announced at a superhero-themed ceremony in November. Submit your entries by 7 June!

CX leaders struggle to meet rising customer demands amidst business complexities. Personalisation is crucial, with AI and other technologies playing a supporting role. However, the human touch remains irreplaceable. By understanding customer sentiment and using technology strategically, businesses can build stronger relationships and achieve success.

As social media drives modern sales, brands need to build trust to collect valuable customer data, crucial for effective social media marketing campaigns. In this interview with CX Network, Chris Robinson tackles how to achieve this delicate balance.

It's been a challenging year for CX and technology amidst global socio-economic issues, testing CX leaders with internal uncertainties and heightened customer demands. Despite ongoing challenges, the resilience of CX teams and the enduring spirit of customer-centricity have prevailed, motivating continued CX innovation. CX Asia Week 2023 in Singapore hosted over 180 leaders engaging in discussions on enhancing customer intelligence and loyalty amid resource constraints, and culminating in the CX Asia Excellence Awards Ceremony to celebrate regional CX achievements.

Relives the highlights of CX Asia Week 2023 – a conference filled with learning, networking, and shared passion for customer experience. Watch the video to experience the keynotes, discussions, and the amazing CX community!

AI is rapidly transforming customer experience (CX) globally, with conversational AI being a key trend. To stay competitive in APAC, businesses are adopting AI solutions to improve CX and meet growing customer demands.