21 November 2024 | Digital Marketing Asia Day 2
19 November 2024 | Pre-Conference Interactive Knowledge Visits
20 November 2024 | Main Conference Day 1
21 November 2024 | Main Conference Day 2
22 November 2024 | Post-Conference Focus Day - The Guidebook on Gen AI & The Human Touch
20 November 2024 | Digital Marketing Asia Day 1
21 November 2024 | Digital Marketing Asia Day 2
Digital Marketing Asia - Day 2
9:00 am - 9:30 am
Morning Refreshments & Registration
9:45 am - 9:50 am
Welcome & Housekeeping Address
10:05 am - 10:10 am
Opening Remarks by Chairperson
Patricia Mulles -
Director & Global Head of Partnerships,
She Loves Data
Building Trust & Demonstrating Value
9:50 am - 10:30 am
Panel: Balancing Trust and Business Needs in Digital Marketing Campaigns
Patricia Mulles -
Director & Global Head of Partnerships,
She Loves Data
Jason Huan - Chief Marketing Officer, Endowus
• Reviewing best practices in ensuring the security of audience data in digital marketing
• Building a robust data management strategy in digital marketing strategies
• Understanding how to still meet business needs while protecting data privacy
10:30 am - 10:50 am
Speed Networking Session
Join us in this Speed Networking Session where you will be able to meet other participants at the event!
During this session, you will have the opportunity to engage with several leaders in a short amount of time
and exchange business cards to take the conversation beyond the event
10:50 am - 11:30 am
Evolving Digital Marketing: Fostering Innovation with Consumer Confidence
Nadiya Omar -
Brand Ambassador,
We Love MarTech
Snigdha Nandan - Director, B2C & Digital Marketing Asia Pacific, Mastercard
• Discuss the role of innovative marketing strategies in enhancing customer engagement while building and maintaining consumer trust in a competitive landscape.
• Explore ways to leverage new digital tools and trends to create impactful marketing campaigns that resonate with audiences without compromising their trust.
• Examine the importance of transparency and ethical practices in digital marketing, ensuring that innovation aligns with consumer expectations and brand values.
11:30 am - 12:00 pm
Networking Break
Using Data to Empower Storytelling and Encourage Customer Decisions
12:00 pm - 12:40 pm
Fireside chat: Empowering Marketers with AI: From Copywriting to Campaign Success
Nadiya Omar -
Brand Ambassador,
We Love MarTech
Gladwin Ngo - Vice President, Growth, Crimson Education
Delbert Ty - Chief Marketing Officer, Coffee Meets Bagel
- How AI can streamline the copywriting process and improve content quality
- Showcase how AI can be used to create tailored content that resonates with specific audience segments
- Measuring the success of your interactive storytelling campaigns
12:40 pm - 1:20 pm
From Third-Party Reliance to First-Party Powerhouse: Building a Winning Strategy in the Cookieless Era
Pradana Vincentiar -
Digital Marketing Manager,
Ascott Limited
Ascott's presence in over 30 countries gives them a unique perspective on global travel trends and consumer behaviours. Their commitment to providing exceptional guest experiences is evident in their digital initiatives, led by data-driven decisions.
• The changing landscape of data collection and the importance of first-party data
• Building a first-party data strategy, including gaining user consent
• Analysing data to uncover hidden insights and trends, and developing emotionally-driven content that connects with users on a deeper level
1:20 pm - 2:30 pm
Networking Break
2:30 pm - 3:10 pm
Fireside Chat: Making Data-Driven Decisions for Future Digital Marketing Campaigns
Quinn Pham -
Volunteering Data Analytics Instructor,
She Loves Data
David Chung - General Manager – Marketing and Customer Relationship, Trans Eurokars Pte Ltd - Mazda
Joy Yuen - Senior Product Analyst, Growth, Analytics & Experimentation, Zalora
• Analysing data to identify patterns, trends, and areas for improvement
• Understanding website traffic, conversation rates and audience engagement measurements
• Improving ROI through data-driven analytics
David Chung
General Manager – Marketing and Customer RelationshipTrans Eurokars Pte Ltd - Mazda
