Asia's #1 Customer Experience
Leaders Platform
Leaders Platform
19 June 2025 | Marketing Fiesta Asia Day 2
9:30 am - 10:00 am
Registration Opens
10:05 am - 10:10 am
Opening Remarks by Chairperson
The Challenges of AI Integration
10:10 am - 10:50 am
Understanding Pushback: Embracing AI Challenges in Marketing Teams
10:50 am - 11:10 am
Speed Networking Session
Join us in this Speed Networking Session where you will be able to meet other participants at the event! During this session, you will have the opportunity to engage with several leaders in a short amount of time and exchange business cards to take the conversation beyond the event.
11:10 am - 12:00 pm
AI in Marketing: A Trend or a Needed Transformation?
· Discuss the current hype surrounding AI and if it’s genuinely beneficial for marketing.
· Explore tangible benefits versus challenges, highlighting real-world scenarios where AI underperformed.
· Question whether the rush to adopt AI is contributing positively to marketing outcomes.
12:00 pm - 1:00 pm
Lunch Networking Break
Are You Ready? Strategies for Success
1:00 pm - 1:30 pm
Measuring Success in the AI Era
1:30 pm - 2:10 pm
Are We Overlooking the Human Element in an AI World?
· Explore the risks of over-relying on AI at the potential expense of human creativity, empathy, and intuition in marketing strategies.
· Examine the notion that a tech-first approach might neglect the relational aspect of customer engagement and brand loyalty.
· Discuss strategies for balancing AI integration with maintaining authentic human connections in marketing.
2:10 pm - 2:50 pm
Networking Break
2:50 pm - 3:20 pm
Creating a Culture of Innovation in Marketing Teams
- Examine how to cultivate an innovative mindset within marketing teams.
- Discuss strategies for embracing new technologies and fresh ideas.
- Share case studies of brands that have successfully innovated their marketing approaches.
3:20 pm - 4:00 pm
The Future of Marketing: Adapt, Innovate, Succeed
· Explore how brands can adapt to ongoing changes in technology and consumer behaviour.
· Discuss forward-thinking strategies for sustainable growth in marketing.
· Share success stories of brands that have thrived by anticipating market shifts.
