20 November 2024 | Digital Marketing Asia Day 1
19 November 2024 | Pre-Conference Interactive Knowledge Visits
20 November 2024 | Main Conference Day 1
21 November 2024 | Main Conference Day 2
22 November 2024 | Post-Conference Focus Day - The Guidebook on Gen AI & The Human Touch
20 November 2024 | Digital Marketing Asia Day 1
21 November 2024 | Digital Marketing Asia Day 2
Digital Marketing Asia - Day 1
9:30 am - 9:50 am
Morning Refreshments & Registration
9:50 am - 9:55 am
Welcome & Housekeeping Address
9:55 am - 10:00 am
Opening Remarks by Chairperson
Patricia Mulles -
Director & Global Head of Partnerships,
She Loves Data
Attention Fatigue in the Flooded Multi-Platform Content Space
10:00 am - 10:30 am
The Future of Attention: How can Marketers Win in the Digital Age?
Kenneth Lau -
Global Digital Commerce Excellence Lead,
Mondelez
• Understanding the changing content landscape, including platform fatigue, the rise of ad blockers, and
the increasing demand for authenticity
• Explore moving beyond traditional click-through rates
• Measuring deeper audience engagement like dwell time, content completion, and brand recall
10:30 am - 10:50 am
Speed Networking Session (combined)
Join us in this Speed Networking Session where you will be able to meet other participants at the event! During this session, you will have the opportunity to engage with several leaders in a short amount of time and exchange business cards to take the conversation beyond the event.
10:50 am - 11:30 am
Fireside Chat - The AI Revolution: How Artificial Intelligence is Changing a Digital Marketer’s Competitive Edge
Patricia Mulles -
Director & Global Head of Partnerships,
She Loves Data
• The capabilities of AI in analysing vast amounts of customer data to understand individual preferences
and behaviors, enabling marketers to deliver targeted content, recommendations, and offers that
resonates, fostering deeper connections and boosting engagement
• AI powered chatbots in changing storytelling and content creation
• Maximising time to focus on strategic initiatives and creative content development
11:30 am - 11:50 am
Benchmarking Questions
11:50 am - 12:20 pm
Networking Break
Crafting High-Impact Personalised Content
12:20 pm - 1:00 pm
Ethical Monetization: Finding the Balance Between Personalisation and Privacy
Lynn Yeo -
Regional Head of Customer Data Platform (CDP),
Supermom Business (Ambassador, We Love MarTech)
Jana Marlé Zizková - Co-founder and Volunteering CEO, She Loves Data and CEO, Meiro
- Explore the complex relationship between personalised marketing and consumer privacy, identifying the potential benefits and risks involved
- Ethical considerations marketers face when collecting and utilising personal data for targeted marketing
- Strategies and technologies that enable effective personalisation while safeguarding user privacy
Lynn Yeo
Regional Head of Customer Data Platform (CDP)Supermom Business (Ambassador, We Love MarTech)
1:00 pm - 1:40 pm
Engagement Over Everything: Why Direct Relationships are Key to High-Performance Digital Marketing
Elliza Muhammad -
Leader Brand, Digital and PR,
LIXIL Water Technology Indonesia
• Challenges of disappearing cookies and third-party data for digital marketing campaigns
• The benefits of cultivating direct relationships with your audience including email marketing, loyalty programs, and social media communities
• Measuring metrics like repeat purchases, brand advocacy, and social media engagement
1:40 pm - 3:30 pm
Networking Break
2:30 pm - 3:10 pm
Practicalities & Tools for Getting AI to Take on 30-40% of Your Work
Dominique Rose Van-Winther -
Chief Executive Officer,
Final Upgrade AI
3:10 pm - 3:10 pm
Chairperson’s Closing Remarks
Patricia Mulles -
Director & Global Head of Partnerships,
She Loves Data
4:00 pm - 4:10 pm
Prize Giveaway
Join us at the Digital Marketing on-floor theatre!
