Asia's #1 Customer Experience
Leaders Platform
Leaders Platform
18 June 2025 | Marketing Fiesta Asia Day 1
9:30 am - 10:00 am
Registration Opens
10:00 am - 10:05 am
Welcome & Housekeeping Address
10:05 am - 10:10 am
Opening Remarks by Chairperson
Navigating the Tech Landscape: Opportunities and Innovations
10:10 am - 10:40 am
Transforming Marketing with Emerging Technologies
· Industry experts discuss how new technologies reshape customer experiences.
· Share actionable strategies for leveraging AR, VR, and blockchain in marketing.
· Identify potential challenges and solutions when adopting new technologies.
10:40 am - 11:00 am
Speed Networking Session
Join us in this Speed Networking Session where you will be able to meet other participants at the event! During this session, you will have the opportunity to engage with several leaders in a short amount of time and exchange business cards to take the conversation beyond the event.
11:00 am - 11:40 am
Data-Driven Marketing: The New Frontier
- Explore advanced analytics and predictive modelling in enhancing marketing strategies.
- Discuss the importance of data ethics and maintaining consumer trust.
- Examine real-life examples of successful data-driven marketing implementations.
AI as Your Marketing Ally
11:40 am - 12:10 pm
Rethinking Customer-Centricity with AI
· Evaluate how customer feedback influences marketing strategies in the AI context.
· Discuss the balance between innovation and meeting customer demands.
· Examine how brands can effectively merge creative thinking with consumer insights.
12:10 pm - 1:10 pm
Lunch Networking Break
1:10 pm - 1:50 pm
Crafting Tomorrow’s Content: Weaving AI into the Creative Fabric
- Highlight case studies showcasing AI's impact on content marketing.
- Uncover methods brands use AI to streamline content production while retaining creativity.
- Discuss tools and techniques for creating authentic and engaging content using AI.
1:50 pm - 2:20 pm
Storytelling: The Creative Edge in AI-Powered Marketing
· Explore how human creativity remains essential in crafting compelling marketing strategies amidst AI.
· Discuss the interplay of AI tools and creative instincts for effective marketing.
· Highlight examples of brands successfully integrating creativity with technology.
2:20 pm - 2:50 pm
Networking Break
2:50 pm - 3:20 pm
AI-Driven Consumer Engagement Strategies
· Deep dive into how AI can enhance personalisation and real-time interactions.
· Share examples of brands effectively utilising AI for consumer engagement.
· Discuss future trends in AI-driven strategies for building loyalty.
