20 June 2025 | Post-Conference Focus Day - CX Data in Action: From Insights to Impact

10:00 am - 10:30 am Morning Refreshments & Registration

10:30 am - 10:35 am Welcome & Housekeeping Address

10:35 am - 10:40 am Opening Remarks by Chairperson

10:40 am - 11:20 am Panel Discussion | Beyond Collection to Action: How APAC's Top Brands Actually Use Their CX Data

Vidya Sagar - General Manager, Operations, Phulay Bay, a Ritz-Carlton Reserve
Prashant Lulla - Head of Customer Experience APAC, Zurich Insurance

• Getting Real: Inside look at how leading brands turn customer data into action.

• The Priority Matrix: Frameworks for deciding which insights deserve immediate action.

• Success Stories: Measurable wins from data-driven CX changes.

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Vidya Sagar

General Manager, Operations
Phulay Bay, a Ritz-Carlton Reserve

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Prashant Lulla

Head of Customer Experience APAC
Zurich Insurance

11:20 am - 11:50 am Presentation: AI Bias and Customer Data: Ensuring Fairness in the Age of Generative AI


12:10 pm - 1:10 pm Lunch & Networking Break

1:10 pm - 1:40 pm Presentation: The Revenue Story: Linking CX Data to Business Growth

• How leading organisations connect CX data directly to financial outcomes.

Building the business case using data.

Examples of CX initiatives that directly impacted bottom line.

1:40 pm - 2:20 pm Panel Discussion: Voice of Customer in the Boardroom: Making CX Data Drive Strategic Decisions

Sushmita Munshi - Chief Customer Officer, Chubb Life


Sushmita Munshi

Chief Customer Officer
Chubb Life

2:20 pm - 3:00 pm Fireside Chat: The Future of CX Data: 2026 and Beyond

• Making CX data resonate with C-suite priorities.

• Translating customer insights into strategic initiatives.

• Winning investment for CX programs.

3:00 pm - 3:00 pm Summary & Closing Remarks by Chairperson

3:00 pm - 3:00 pm End of Focus Day