She is a growth catalyst and insights driven marketer with more than 20 years experience across top banks and telco. She is currently working for a Fintech venture, Autumn and lead the marketing, brand building and partnership efforts. She is also involved in executing the growth hacking strategy to scale the business. A certified practitioner in Human Centred Design Thinking, she thrives in helping organisations solve problems, connect the dots to make things happen.
· Identifying valuable business opportunities from customer data and insights
· Creating analytics centres of excellence to drive the business’s competitive advantage
· Achieving marketing returns on investments by measuring business profitability