Adeline Tiah

Head of Marketing & Partnerships SC Ventures by Standard Chartered

She is a growth catalyst and insights driven marketer with more than 20 years experience across top banks and telco. She is currently working for a Fintech venture, Autumn and lead the marketing, brand building and partnership efforts. She is  also involved in executing the growth hacking strategy to scale the business. A certified practitioner in Human Centred Design Thinking, she thrives in helping organisations solve problems, connect the dots to make things happen.

Thursday, 22 July 2021

10:10 AM Panel Discussion:Using Analytics to Drive Business Decisions and Improve Marketing Returns on Investments

·        Identifying valuable business opportunities from customer data and insights

·        Creating analytics centres of excellence to drive the business’s competitive advantage

·        Achieving marketing returns on investments by measuring business profitability