TURNING INSIGHTS INTO ACTIONS WITH CUSTOMER ANALYTICS

In an increasingly connected environment where customers have easy access to information, customer behaviours and buying decisions have evolved. At the same time, organisations sit on a large pool of customer data across their various channels and platforms. It is now mission critical for business leaders to deliver the right service at the right time to the right audience, and the most effective way to do so is through customer insights.

Customer Data & Analytics Asia Online will bring together customer, marketing, loyalty and analytics professionals across industries to share best practices in transforming businesses and customer experience processes with the use of customer analytics tools and frameworks.

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Using analytics to identify valuable business opportunities from the data to drive decisions and improve marketing return on investment (MROI)

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Using customer analytic innovate products and offers effectively to the marketplace

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Turning those insights into well-designed products and offers that delight customers & CX

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Consolidating data across platforms improve marketing analysis

Chief Marketing Officer, Chief Customer Officers, Chief Data Officers (CDOs), Chief Analytics Officers (CAOs) and Heads/Directors of:

Marketing

Data and Analytics

Data Science and Advanced Analytics

Commercial Insights & Analytics

Data governance and master data management (MDM)

Brand Management

Customer Experience

Customer Behavioral Analysis

Product Management

Customer Insight