Reducing churn through onboarding, loyalty, brand building and personalization
Free Online Event | October 04, 2022
Jan Richards
Head of Customer Experience Irish Life Group
Jan Richards is a senior marketing and brand professional with 25 years national and international experience and an outstanding track record of achievement developing brand and communications solutions for national and multi-national brands such as Dublin Airport, Irish Life, ESB, Aviva, McDonalds, Carlsberg, and Tourism Brand Ireland. Currently Head of Insights & Planning at Dublin/Cork Airports. Specific recent successful experience leading the development and implementation of strategic marketing and communications projects for Bord na Mona (Marketing Innovation Award Winner 2011), Irish Life, An Post, Anglo Irish Bank (rebrand: identity and naming) and RTÉ.
Day One - 4 October
9:30 AM How Irish Life retains customers by improving their customer experience strategy
A lot of organisations have been working hard on transforming their customer experience strategy post pandemic. Learn how Irish Life, the biggest pensions and insurance provider in Ireland, have flexed their customer experience approach and how are bringing people together across the organisation to become a truly customer-centric business. Jan Richards will discuss:
- How to overcome silos and encourage collaboration to bring all the separate divisions together with a view of the business and a customer in mind
- How to develop a customer experience strategy and lead the organisation towards a customer-centric culture
- How to improve data and insights by personalisation and a customer segmentation approach
Check out the incredible speaker line-up to see who will be joining Jan.
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