Businesses recognise the need to invest in CX function and develop a customer-centric approach across wider teams. Learn how one of the world's leading brand franchise operators develops its customer experience strategy across multiple brands. Join this webinar to hear from Jacqueline Boghdadi on their approach to:

• marketing and customer retention across Alshaya Group through customer centricity initiatives
• omnichannel experience and how it’s integrated across all channels – in store, online and social
• how successful brand strategy can result in customer retention