Emirates Skywards is one of the world's leading airline loyalty programs, known for its innovative features and exceptional value to members. In this session, Dr. Nejib Ben-Khedher, Head of Emirates Skywards, will share insights into how the program continually evolves to meet the needs of its members, providing unparalleled benefits and fostering lasting loyalty. With his extensive experience in both the aviation and loyalty sectors, Dr. Nejib brings a wealth of knowledge on what makes a loyalty program truly stand out, providing value for customers and enterprise alike.

In this fireside chat, we will explore the intricacies of the Skywards program, including its strategic partnerships and personalized member experiences. We will delve into how Emirates balances earning and burning opportunities, overcomes challenges in lifestyle loyalty, and leverages data to drive customer engagement and satisfaction.

Attendees to this session will learn:

• Strategic partnerships and lifestyle integration: Discover why integrating non-flight partners is so effective in driving loyalty and how Emirates selects the best companies to partner with, creating valuable and successful loyalty partnerships.
• Personalization and customer engagement: Learn how Emirates uses member data to personalize rewards and experiences, driving value for both the business and the customer, and hear success stories of these personalization efforts.
• Balancing and enhancing loyalty programs: Explore how Emirates balances earning and burning opportunities within the Skywards program, addresses challenges in lifestyle loyalty, and encourages customer engagement through innovative strategies and upcoming program enhancements.