With 350 million active users and only 2,500 employees, Roblox faces unique challenges in managing and understanding its vast and complex platform. Lauren Cheatham, Principal Quantitative UX Researcher at Roblox, has spearheaded the development of quantitative research systems and processes from scratch to scale, transforming how the organization interacts with and understands its creators. Representing a new discipline in an organization requires an energetic and empathetic approach that accounts for the varying priorities of departments and colleagues.

In this session, Lauren will share her journey and the strategies she employed to establish robust quantitative research practices at Roblox. She will delve into the importance of tracking metrics to add essential context to survey responses, building compelling data models that provide accurate and holistic insights, and ensuring stakeholder buy-in to implement research-driven improvements.

Attendees will learn:

• Effective strategies for gaining stakeholder buy-in: Learn how to emphasize the importance of tracking metrics and contextualizing survey data with customer behavior to gain full organizational support.
• Building a holistic view of customer sentiment: Discover how to develop sampling strategies and models that provide a comprehensive understanding of customer and user experiences and the impact of product and service changes.
• Fostering data literacy and collaboration: Understand the significance of organizational data literacy and relationship-building across departments to tailor research approaches and create allies across departments.