In the context of financial challenges and constantly evolving consumer behaviors, the role of data analytics has never been more critical in improving customer relationships. This session will explore how John Giaquinto, Rite Aid's VP of Loyalty, Personalization and Analytics has successfully navigated these challenges, driving substantial incremental sales and revitalizing customer loyalty through innovative strategies and a deep understanding of behavioral science.

Join us to discover how a focus on hyper-personalized loyalty campaigns and a bold approach to marketing measurement can turn around a company's fortunes. Learn why ignoring conventional best practices and delving into underexplored customer segments can yield impressive results, and how change management and behavioral insights play a crucial role in influencing both customers and colleagues.

Attendees will learn:

• Overcoming conventional thinking: Strategies for challenging traditional best practices in analytics and marketing to uncover new opportunities for growth and customer retention.
• The power of hyper-personalization: How Rite Aid’s monthly loyalty campaigns are tailored to individual customer needs and preferences, leading to increased engagement and redemption rates.
• Behavioral science in action: Insights into how studying biases and incentives can influence customer behavior and drive successful loyalty programs, along with effective ways to communicate the value of analytics across an organization.