Jakub Krząkała

Global Membership Growth Lead EUSA Shell

Jakub Krząkała is Loyalty Marketing Professional with a passion for creating customer-centric strategies. Over 11 years of experience in successfully designed and implemented loyalty programs that drive customer engagement, retention, and brand advocacy. Jakub believes that loyalty isn’t just about points and rewards; it’s about building meaningful connections with customers and to achieve it is critical to understand customer insights, identifying trends, and tailoring personalized experiences that resonate with target audiences” He has helped several companies to maximize customer value by creating & utilizing customer segmentations for CRM activities.