In the high-stakes world of commercial insurance, maintaining strong, personalized customer relationships is essential. At Allianz Commercial, transparent communication plays a crucial role in building and sustaining trust with both brokers and end customers. A challenge lies in the multitude of systems that house different pieces of customer data, making it difficult to obtain a single, clear view of each customer.

In this session, Ekaterina Mamonova, Global Lead for Marketing and CX at Allianz Commercial, will share insights on how the company is addressing these challenges to enhance customer relationships and improve data management.

Attendees will learn:

• The importance of transparency in customer communication: Discover how transparent, quality communication with customers and broker partners can build and maintain trustful, continuous relationships.
• Personalizing customer relationships: Learn the strategies used to maintain high levels of personalization and trust in customer interactions within a commercial insurance context.
• Overcoming data fragmentation challenges: Explore the complexities of managing multiple data systems and the steps being taken to unify customer data, reduce errors, and create a single, accurate view of each customer.