Many organizations have goals for improving Customer Experience (CX) across their websites and mobile apps. To do this effectively, brands must build better approaches to understanding and remembering consumers and their preferences, even when they aren’t logged in. While that is the utopia, the reality is that many organizations will take different paths as they sort out the gaps, challenges, and roadblocks they face when trying to build a program focused on building better experiences for their consumers.   

This session will give you some insight into:  

1. The pitfalls and challenges brands face as they try to go from crawling to running in the CX space  
2. Stories from the field looking at 3 different types of CX improvements while using a few different technology platforms, and key learnings  
3. Key takeaways for you to take back to the office to think about how to best solve for and ensure that your CX goals are never hindered by bad data or limited technology