Marco Leon

Head of Design - Wealth Management U.S. Bank

Marco Leon got his start at the intersection of User Experience and Finance in the year 2000 when Citi was the first major institution to implement an email-based peer-to-peer payment system. He has worked on numerous banking initiatives since and currently serves as Head of Design - Affluent for U.S. Bank.   

Collaborating with a "quad-squad" of Product, Engineering, Agile and Design, he leads teams of UX designers and content strategists on a variety of projects big and small. While it's easy to get lost in the complexity of large organizations, budgets and timelines, Marco has found that empathy for our end user can be a north star to align to, and constant calibration through CX metrics can keep us steady as we innovate. For his session, Marco will facilitate a discussion about the intersection of CX and UX disciplines.

Agenda Day Two

12:25 PM EXPERT THINK TANK – BRINGING SERVICE DESIGN INTO YOUR CX STRATEGY

Service design is a strategic and holistic approach to create seamless end-to-end service for customers, incorporating both UX and CX.  

 

In mapping out the relationship between different service components such as the people involved and both physical and digital touchpoints, you are able to enhance Customer Experience. This session will explore: 


  • How linking Service Design with your CX strategy will promote a CX centric attitude within your organization 
  • Designing a roadmap to not only focus on the outcome but also the journey 
  • Promoting a human centric approach through considering service design and CX synonymous 

Check out the incredible speaker line-up to see who will be joining Marco.

Download The Latest Agenda