Laura Chamoun

Head of Customer Experience Polestar Automotive, North America

As the Head of Customer Experience North America at Polestar, Laura oversees critical functions including the customer experience center, commercial training, CRM, and retail experience. With over 15 years in the luxury beauty and fashion industries, she previously led the consumer engagement team for IT Cosmetics at L'Oréal. Laura is passionate about digital transformation, building empowered teams, and ensuring that the customer remains at the core of organizational strategies. Their commitment to delivering exceptional customer experiences drives innovation and fosters brand loyalty.

Agenda Day One

10:10 AM FIRESIDE CHAT - THE IMPORTANCE OF BUILDING A RESILIENT TEAM IN A CHANGING ECONOMY

In a world where CX priorities and approaches are constantly evolving, it’s important to give your team the tools they need to be able to adapt accordingly. Despite technological innovation, let’s not get distracted and lose sight of what customer experience is really about: the customer.  

 

Leveling the playing field when it comes to new technology adoption or a change in strategy direction can promote a more engaged and open-minded team.  This session will consider: 

 

  • How democratizing technology can create equal opportunities within your organization through accessibility and capability 
  • Why providing context for technology introduction can help overcome the generation bias 
  • The importance of getting to know your team on a human level and making them feel empowered as brand representatives 


Check out the incredible speaker line-up to see who will be joining Laura.

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