Analyzing customer behavior shows that customers are continuing to gravitate towards technology driven interactions when it comes to the way they choose to engage with brands. However, with the digital landscape expanding exponentially, it can become difficult to keep up with customer expectations. Technology such as AI powered personalization, Voice Search Optimization and Digital Twins can give you an innovative edge, but will their implementation come at the expense of the human touch? 

Now more than ever it is crucial to shake up traditional strategies and promote new avenues for connection to adjust to the customers’ needs in a new era of engagement. This session will explore: 

• Finding the balance between technology and the human touch to deliver innovation 
• Assessing what technology works in line with your organizations core values and objectives 
• Shifting from transactional to experiential engagement to improve brand loyalty