Courtney Warford

Global Director, Customer Experience AGCO

Agenda Day Two

9:05 AM KEYNOTE FIRESIDE CHAT – PROVING PROFITABILITY: GAINING EXECUTIVE BUY-IN FOR CX INVESTMENT

Demonstrating the value of CX to internal stakeholders has never been an easy feat; it can take time to show the impact of your CX initiatives. There’s still a way to go towards a universal adoption of a CX centric culture but there’s certainly some steps you can take to promote CX investment. This session will explore: 

 

  • How to focus on the appropriate metrics to be able to effectively demonstrate ROI 
  • The benefits of linking CX to time as well as money to highlight urgency behind initiatives 
  • Promoting open conversations between executive stakeholders and CX leaders to gain CX loyalty 
  • Advocating for CX across all functions of your organization and illustrating individual responsibility  

Check out the incredible speaker line-up to see who will be joining Courtney.

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