Amy Saunders

Former SVP Customer Experience and Engagement Novartis

As a C-Suite (SVP) leader, my special sauce is a fluid command of strategy, technology / data, and operational excellence – bringing the right balance of strategic leadership, hands-on execution, and change resilience to ensure lasting external growth and internal impact. With equal parts will and skill, I propel teams towards accelerated progress, deftly diffusing organizational complexity.

As a purpose driven leader, I am passionate about curating and accelerating integrated marketing excellence in a constantly changing world, crafting connected and frictionless customer experience across channels and technologies to enable accelerated go-to-market launch excellence.

For Novartis International, a $50B global pharma/onco leader, I pivoted the division towards a customer centric model and org design, creating and leading a new Customer Experience & Engagement function (exUS) across 100+ countries. Building a 120+ member team responsible for integrated marketing, data/AI, and technology, I played a critical role in accelerating and executing launch excellence to bring brand strategy to life through the design and delivery of remarkably right customer experience at scale across healthcare professionals, patient / caregiver, and sales field force audiences. This included concepting, global production / MLR / translation, and CRM.

Broader life sciences experience: spans pharma, medical devices, and consumer products for companies including WL Gore & Associates – Medical Products Division, and Johnson & Johnson Consumer Products Inc., in addition to prior healthcare agency positions at Publicis and Syneos.

Respected for: enterprise mindset and the ability to bring leadership and talent along in the journey, to relentlessly focus on the right jobs-to-be-done to bullet proof immediate go-to-market needs / risks, while leap-frogging competitively to deliver against tomorrow’s critical business goals.

Agenda Day Two

2:05 PM KEYNOTE PANEL DISCUSSION – DEMOCRATIZING CX: DRIVING A CX CENTRIC CULTURE THROUGHOUT YOUR ORGANIZATION

CX shouldn’t be the responsibility of a single person or department. Good customer experience isn’t just the product of customer-facing touchpoints but instead an organization-wide effort. It goes beyond just Experience, Sales or Marketing teams and relies on cross-collaboration across the entire organization. 

 

By breaking down silos and fostering collaboration, you can ensure consistent and successful customer experience across all touchpoints. Reminding everyone of the common goal can keep everyone on the same page.  

 

This session will explore how cross-functional projects, sharing customer feedback across the organization and CX training to show individual responsibility can promote a CX centric culture. 

Check out the incredible speaker line-up to see who will be joining Amy.

Download The Latest Agenda