NORTH AMERICA'S PREMIER INVITATION-ONLY COMMUNITY MEETING FOR SENIOR CUSTOMER EXPERIENCE LEADERS
February 25 - 26, 2025
| Fort Lauderdale, Florida, USA
Alex Cristiano
Director of Marketing and CX Canlan Sports
With over a decade of expertise in marketing, CX, and experience design, Alex is passionate about turning brand interactions into emotional connections. As the Marketing & CX Director at Canlan Sports, Alex has been at the forefront of the company’s record revenue growth in 2023 and 2024, delivering innovative CX and brand strategies across North America. From leading Canlan Sports through a complete rebrand to operationalizing CX at the organizational level, Alex’s work has solidified Canlan Sports’ reputation as a premier destination for sports and recreation. His introduction of a human-centered design approach has redefined how Canlan Sports both operates and engages with its diverse sports communities, enhancing the customer journey and increasing brand loyalty.
Agenda Day Two
1:50 PM KEYNOTE PANEL DISCUSSION – DEMOCRATIZING CX: DRIVING A CX CENTRIC CULTURE THROUGHOUT YOUR ORGANIZATION
CX shouldn’t be the responsibility of a single person or department. Good customer experience isn’t just the product of customer-facing touchpoints but instead an organization-wide effort. It goes beyond just Experience, Sales or Marketing teams and relies on cross-collaboration across the entire organization.
By breaking down silos and fostering collaboration, you can ensure consistent and successful customer experience across all touchpoints. Reminding everyone of the common goal can keep everyone on the same page.
This session will explore how cross-functional projects, sharing customer feedback across the organization and CX training to show individual responsibility can promote a CX centric culture.
Check out the incredible speaker line-up to see who will be joining Alex.
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