Alex Cristiano

Director of Marketing and CX Canlan Sports

With over a decade of expertise in marketing, CX, and experience design, Alex is passionate about turning brand interactions into emotional connections. As the Marketing & CX Director at Canlan Sports, Alex has been at the forefront of the company’s record revenue growth in 2023 and 2024, delivering innovative CX and brand strategies across North America. From leading Canlan Sports through a complete rebrand to operationalizing CX at the organizational level, Alex’s work has solidified Canlan Sports’ reputation as a premier destination for sports and recreation. His introduction of a human-centered design approach has redefined how Canlan Sports both operates and engages with its diverse sports communities, enhancing the customer journey and increasing brand loyalty.