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Why Neglecting Customer Support Could Be Undermining Your CX Strategy
Customer support provides a crucial touchpoint which can make or break the customer experience. A solid customer support function can help retailers stand out from competition, increase customer loyalty, and reduce churn.
Read this article to find out:
• The strategic value that customer support brings to your CX strategy.
• How different businesses are balancing human contact and automation in customer support.
• What role AI and emerging technologies can play in supporting your organization’s customer support strategy.
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