Artificial intelligence has long been discussed as a huge game-changer across many industries and disciplines. The potential it offers is significant, and countless time has been devoted to this potential and the theoretical difference it can make. 2024 is the year the AI crossed into the real world, and the benefits of AI became tangible and accessible. This session will look at how AI can be deployed in a real-world situation, and assess the following points:

• How do you know if your CX strategy will benefit from the introduction of Artificial Intelligence?
• Implementation strategies and how to work with technical teams to introduce new technology
• Overcoming the data challenge
• Assessing the impact of AI – how can measure whether this has worked or not? What KPIs can you use?