It is a commercial reality that the right customer experience strategy can make the difference between business growth or stagnation. Keeping your company at the forefront of new developments is vital, whether this is in embracing new technology, finding innovative ways to get insight from customer data, or even reshaping the team itself. This approach is critical, as when your competitors are all innovating, standing still is not an option.

In this keynote presentation, Aymen Ismael Head of Customer Engagement Solutions at Smart, will discuss how he has led innovation and change within the redevelopment of Smart’s customer engagement, and in doing so has identified where technology and data-driven insight has helped direct his approach. By embracing a disruptive outlook, Aymen will outline where this has led to business growth and tangible ROI on their investments of time and resource.