Helga Huld Bjarnadottir

Director - Customer Experience and Loyalty Icelandair

With two decades of diverse experience at Icelandair, Helga has held a variety of roles that have progressively shaped her career. She has been deeply involved in key areas such as revenue management, product development, ancillary services, scheduling, and sales planning.

For several years, Helga has focused on customer experience, she has played an instrumental role in crafting Icelandair’s CX strategy and has spent years fostering cross-functional collaboration to enhance customer experience and loyalty. Now serving as the Director of Customer Experience & Loyalty, she leads the end-to-end customer journey and works cross-functionally within the company to integrate customer-centric strategies with overall outcomes.

Her efforts in building cross-functional collaboration have been instrumental in enhancing both customer experience and loyalty. Helga firmly believes that remarkable results are achieved through teamwork and empowerment. Holding a degree in M.Sc. Management Engineering and Business Administration, she brings both expertise and a passion for excellence to her work.