In a world where customers are given greater-than ever choice, and where higher expectations lead to a lower margin of error, it’s more critical than ever to create “stickiness” with your client base. Identifying how to increase engagement - beyond loyalty rewards and the like – can be the key to maximising lifetime customer value

A key differentiator in today’s market is how a brand is defined, and the values the company holds – and when this resonates with a customer, it creates a new level of loyalty. This session will look at how to create, and maintain, such a market position, and will discuss:

• A true brand identity is more than marketing; ensuring you have commitment throughout the business to stick to your identity
• How can your brand add value to a customer’s experience?
• Moving beyond just storytelling; ensuring all your actions throughout the organisation are aligned with your brand values