The significance of customer loyalty is obvious; when successfully deployed, it can lead to improving repeat business rates, enhanced brand advocacy and – therefore – greater revenue generation and continued growth

However, customer behaviour changes continually, and customer loyalty plans need to adapt to keep pace with these changes. This panel session will consider what you can do to ensure maximise loyalty in an increasingly competitive world

Embracing personalisation and customised travel experiences to drive greater levels of customer loyalty - how can technology and data driven insight make the difference here?

What impact will the current cost-of-living crisis have on the approach to customer loyalty?

How can a focus on responding to feedback drive enhanced brand loyalty?