EUROPE'S PREMIER INVITATION-ONLY MEETINGFOR CX LEADERS IN TRAVEL & HOSPITALITY

8-9 September 2025 | Hilton Syon Park, London

Making your Mark: Why a Strong Brand Identity Matters in Travel and Hospitality

Making your Mark: Why a Strong Brand Identity Matters in Travel and Hospitality

In this article, Global Hotel Alliance’s Chief Growth Advisor, Franck Kermarrec, reveals how brand identity can be leveraged as a key differentiator in today’s competitive travel and hospitality market. Read on to gain insight on balancing consistency in brand identity with personalised customer experiences, and ensuring that your brand identity caters to fast evolving customer preferences in travel and hospitality.

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