CX Exchange for Travel and Hospitality Day 1

8:00 - 8:45 Registration and Coffee

8:45 - 8:55 CX Travel & Hospitality Exchange Welcome and Opening Remarks from Chair

Vinay Parmar - Founder, Dhruva Star


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Vinay Parmar

Founder
Dhruva Star

8:55 - 9:25 OPENING KEYNOTE ADDRESS: WHAT NEXT FOR THE TRAVEL AND HOSPITALITY SECTOR; INDUSTRY TRENDS, CHANGING CONSUMER EXPECTATIONS AND A GLIMPSE INTO WHAT THE FUTURE HOLDS

Nitya Chambers - SVP of Content / Executive Editor, Lonely Planet

In this keynote presentation, we will offer an overview of the critical macro issues likely to impact the travel and hospitality sector in the short / medium-term, how these will change customer experience expectations, and give you valuable insight into how to plan your future strategy with these in mind. This key session will consider:


  • What is influencing customer expectation and loyalty in today’s travel and hospitality field, and how is this changing the market?
  • What strategies are succeeding in the current market, and what is the secret behind this success?
  • How can a drive towards a more sustainable T&H sector survive in a world of lower customer budgets and higher expectations?
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Nitya Chambers

SVP of Content / Executive Editor
Lonely Planet

9:25 - 9:55 KEYNOTE PLENARY PRESENTATION – THE REAL VALUE OF SIMPLE, SECURE AND CONNECTED JOURNEYS

The ability to easily connect your customers and workforce seamlessly, and securely, is an essential for offering consumer resolutions. Join us to explore the potential application of fraud prevented AI and automated user journeys for swift results.


  • Defining customer and workforce identities
  • Orchestrating superior user experiences
  • Automating user journeys and preventing fraud with the power of AI

Benjamin Franklin once famously stated that the only two things you could be certain of in the world are “Death and Taxes”. In the world of travel and hospitality, you can add to that an ever-increasing set of customer expectations – meaning that, to simply maintain market position, companies in this sector need to continually strive for improvement and adapting to new customer needs. In this critical panel discussion, key sector leaders will consider how to maintain this momentum, whilst considering:


  • Navigating the cost-of-living crisis; taking changing customer behaviours into account in your approach to the customer, in a world of ever-increasing costs
  • Measuring the impact of excellence in this field; is it ever possible to get a true ROI on the investments made in people and technology which make your CX a success?
  • Embracing a "phygital" approach to ensure continued customer connection across all channels
  • What impact can a clearly defined brand have in your overall approach – why is this so valuable, and how can it be measured
  • What role can automation and technology implementation have in a seamless customer experience?
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E.J. (Boet) Kreiken

former CXO, KLM / former CEO KLM Cityhopper Airline
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Nyssa Packard

Senior Director - CX
Skyscanner

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Igor Novakovic

Senior Director, Brand Management Focused Service Brand, EMEA
Hilton Hotels

10:35 - 11:05 KEYNOTE PLENARY PRESENTATION: ACCELERATING CUSTOMER GROWTH AND PROFITABILITY FOR TRAVEL AND HOSPITALITY, USING CONNECTED CUSTOMER EXPERIENCES

Sam Haseltine - Senior Account Executive, Treasure Data
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Sam Haseltine

Senior Account Executive
Treasure Data

11:10 - 11:40 Coffee Break

11:10 - 11:40 One to One Business Meetings

11:45 - 12:15 Coffee Break

11:45 - 12:15 One to One Business Meetings


11:45 - 12:15 EXPERT THINK TANK: UNLOCKING AI'S POTENTIAL WITHOUT THE PITFALLS
Sheridan Orr - Chief Marketing Officer, Language IO

AI has the potential to revolutionize the way we work and serve customers. However, as companies have started testing AI in the real world, there have been instances of bots going rogue causing leaders to rethink their strategy. In this session, we'll discuss the opportunities for AI to accelerate efficiency, ways to protect your brand and customers, and best practices for implementing AI

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Sheridan Orr

Chief Marketing Officer
Language IO

12:20 - 12:50 Coffee Break

12:20 - 12:50 One to One Business Meetings

12:50 - 13:50 LUNCH AND LEARN: THE FUTURE OF TRAVEL: ELEVATING EXPERIENCES WITH AI AND GENERATIVE AI

Siddharth Ghandi - Corporate VP - Digital Transformations, WNS

AI and Generative AI are revolutionizing the travel and hospitality industry. In this session, we'll explore how these advanced technologies are shaping the future of travel by creating seamless and personalized experiences. We will showcase cutting-edge tools and practical applications that drive innovation and enhance customer interactions. Gain valuable insights into how AI and Generative AI are redefining service excellence and setting new industry standards.

 

Learning Objectives

 

  • Experience demonstrations of cutting-edge tools and technologies transforming travel and hospitality customer experience.
  • Understand how Gen AI & AI can ride with existing technology stack to enhance customer & agent experiences and improve operational efficiency.
  • Gain valuable insights from the session to help improve customer interactions, and ultimately enhance the overall experience you provide to your customers.


Siddharth Ghandi

Corporate VP - Digital Transformations
WNS

13:50 - 14:20 Coffee Break

13:50 - 14:20 One to One Business Meetings

13:50 - 14:20 EXPERT THINK TANK - TRAVEL REALITY CHECK : HOW TO BUILD CUSTOMER LOYALTY AND RETENTION BY DITCHING HIDDEN OBSTACLES
Naksha Ghirardelli - Solutions Consultant, UserTesting
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Naksha Ghirardelli

Solutions Consultant
UserTesting

14:20 - 14:50 KEYNOTE PRESENTATION: WHY WE SHOULD KILL NPS AND WHAT WE SHOULD USE INSTEAD

Nyssa Packard - Senior Director - CX, Skyscanner


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Nyssa Packard

Senior Director - CX
Skyscanner

14:50 - 15:20 EXPERT PRESENTATION: MAXIMISING MOMENT OF TRUTH INTERACTIONS WITHIN CUSTOMER EXPERIENCE

John Thompson - CRO, IGT Solutions

Whilst customer interactions happen all the time, and the impression customers have of a company or brand is continually shaped by these interactions, “moment of truth” interactions exist as a unique way to influence what a customer feels about your brand. Maximising these opportunities is critical; miss this opportunity and you can lose a customer for the future; get these right and the outcomes can be significant.


This expert-led presentation will outline how to get the best potential outcome from these unique interactions, and will focus on:


  • How will an emphasis on these interactions impact your business; what are the potential benefits from putting your focus here?
  • How can you ensure your moment of truth interactions remain consistent across all channels?
  • The value of automation in speeding up resolutions; making the case for technology to offer immediate resolution at times of crisis, and offering a roadmap for where / how to deploy these solutions

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John Thompson

CRO
IGT Solutions

15:20 - 15:45 KEYNOTE CASE STUDY: USING TECHNOLOGY TO CREATE A SEAMLESS END-TO-END EXPERIENCE FOR A GLOBAL CUSTOMER BASE – THE BOOKING.COM STORY

Austin Sheppard - Interim Senior Vice President - Trips, Booking.com


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Austin Sheppard

Interim Senior Vice President - Trips
Booking.com

15:50 - 16:20 Coffee Break

15:50 - 16:20 One to One Business Meetings

16:25 - 16:55 Coffee Break

16:25 - 16:55 One to One Business Meetings

16:25 - 16:55 EXPERT THINK TANK: HOW CAN YOU ENSURE YOU KEEP CUSTOMER OUTCOMES AT THE HEART OF YOUR CX AUTOMATION JOURNEY?


17:00 - 17:30 Coffee Break

17:00 - 17:30 One to One Business Meetings

17:00 - 17:30 EXPERT THINK TANK: REDEFINING YOUR RECRUITMENT, TRAINING AND EX STRATEGIES TO EMBRACE THE VALUE OF TECHNOLOGY AND AUTOMATION
Deepa Dorai - Global Customer Success Director, DIRECT ATPI GLOBAL TRAVEL

With the increased use of AI and other technologies becoming are more common component of a CX strategy, the skillset needed to work in this field is rapidly changing. Companies who embrace a technology-first approach can deliver better results and deliver greater value to the business. This discussion-driven think-tank will consider how to overcome the challenges associated with such a shift, and focus on:


  • What is the skillset needed in the CX world for travel and hospitality now, and how has this changed in recent years? How does this alter hiring and training policies?
  • How can firms ensure expectations around employee experience are aligned their CX strategy, and why is this so important?
  • What other sectors have seen significant resource changes as they embrace data and technology solutions, and what can the travel and hospitality sector learn from their approach?
  • How can you build buy-in for a new training and hiring approach throughout the business?
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Deepa Dorai

Global Customer Success Director
DIRECT ATPI GLOBAL TRAVEL

17:30 - 17:35 CHAMPAGNE ROUNDTABLE DISCUSSION GROUPS - INTRODUCTION

17:35 - 18:20 ROUNDTABLE GROUP 1 - AI & CUSTOMER EXPERIENCE: OPPORTUNITIES, LIMITATIONS AND HYPE

17:35 - 18:20 ROUNDTABLE GROUP 2 - MAKING A CASE FOR LOYALTY – HOW TO GET THE BUY-IN FROM ACROSS THE BUSINESS

18:20 - 18:25 Chairperson’s Closing Remarks

Vinay Parmar - Founder, Dhruva Star
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Vinay Parmar

Founder
Dhruva Star

18:25 - 20:25 Drinks Reception