Vanathy Ponnurangam Lakshmi

Vice President of Product Management & Experiences JCPenney

Agenda Day 2

8:40 AM Keynote Panel - Crafting Shopping Synergy to Deliver A Frictionless Crosschannel Experience

The rules of retail are changing and being rewritten every day. To remain competitive, businesses must become “Culture Fluid” - more agile, innovative, and resistant to forces outside their control. Acclaimed speaker and author Sharon Gai discusses how AI and automation technology is revolutionizing e-commerce at every level from personalization and customer experience through improved customer service. Understanding these developments will allow marketers to thrive and remain competitive in an increasingly AI-driven retail landscape.

Keynote Takeaways: 

·       Discover trends in AI that will improve customer experience and foster loyalty

·       Learn about AI-driven tools, leading to cost savings and increased efficiency

·       Explore frameworks for analyzing disruptive technologies in the retail industry

·       Gain clarity and direction on immersive and interactive shopping experiences, setting businesses apart from competitors 

Check out the incredible speaker line-up to see who will be joining Vanathy.

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