Every customer wants an experience unique to them when they interact with their retailer. Despite retailers striving to deliver this, few companies are able to gain sufficient detail and insight from their customers to make this achievable. As eCommerce transforms the way we shop and technology reduces the time required to get new products in front of customers, the future belongs to those retailers who use this to their advantage and tailor each user experience as much as the customer wants. Providing a wealth of experience from a number of world renowned brands, Mark Dunhill, CEO of Whittard discusses the key elements that lead to a truly world class customer experience, together with how to effectively implement them at a time where technology is moving at a breathtaking speed.