Martin Black

Head of Europe 1010data

Martin recently joined 1010data to lead its’ European operations and growth agenda and has a unique vantage point from both sides of the retailer-supplier desk in FMCG and drugstore retailing. After 18 years working in FMCG suppliers, leading Category Development, Insight and Shopper Marketing teams, Martin turned his customer-centric focus to supporting retailers in developing data and customer-centric programs. Over the past 7 years he has worked with multiple retailers across the UK, Europe, and North America deploying analytical platforms that drive better trading and marketing decisions and more personalised customer engagement. Additionally, Martin is passionate about the collaborative value of retailers’ precious transactional and customer data and the monetisation and growth opportunity that is presented when looking at a single view of the customer and a one version of the truth!