Fiona Brown

Head of Digital Transformation Boots UK

Fiona is responsible for delivering transformation across digital retail, digital healthcare and loyalty activities at Boots – which operates the UK’s number one health and beauty website. She’s passionate about improving the customer experience, using data and insight to drive growth, and effectively managing business change. Prior to her current role, Fiona led loyalty and digital initiatives for Boots International and previously managed the development of the Boots Advantage loyalty scheme, after moving to Boots from financial services.