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July 08 - 09, 2024 | HILTON SYON PARK, LONDON

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Why Neglecting Customer Support Could Be Undermining Your CX Strategy

Customer support provides a crucial touchpoint which can make or break customer experience. A solid customer support function can help retailers stand out from competition, increase customer loyalty and reduce churn. This article highlights the often-overlooked value of customer support in CX strategies and examines how technology is transforming the role of support agents.

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