Sustainability should be a critical part of any company’s long-term customer strategy. Sustainability builds trust, loyalty and helps move clients from being buyers to being part of a community of like-minded customers who believe in your brand. Beyond this, sustainability is a key part of good corporate responsibility and, quite simply, is the right thing to do. Additionally, Gen Z are heavily focused around sustainability issues, so companies who don’t pay attention to this fundamental issue through their customer interactions run the very real risk of being left behind in the long run.
However, the long-term view of sustainability can mean making tough short-term decisions. These have the potential to impact the more immediate customer experience – and can, therefore have a detrimental effect on the metrics by which good CX is measured
This discussion will consider how to balance the two – sometimes competing – requirements, and reflect on:
A truly customer-obsessed company considers customer-centricity as non-negotiable. Customers are placed at the cenre of decision-making and a culture based on delighting them is embedded at all levels and functions of the business, from the top down. Done well, it can help deliver business growth, enhance CLV and retention, and differentiate you from your competitors. To put it bluntly, customer centricity is a no-brainer.
So, if all this is true, why do some companies fail? This session aims to get to the bottom of the real-life challenges which stand in the way of really focusing on your customers, shining a light on typical challenges seen across businesses of all sizes, and assessing some of the techniques available to overcome the typical barriers hindering such an approach
Check out the incredible speaker line-up to see who will be joining Theresa.
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