Personalisation, Automation & The Human Touch - Getting The Balance Right Online & In-Store In A Changing Retail Environment
20-21 May | Marriott, Lisbon

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Bita Paydar Huynh

CX and Personalisation Manager Pandora

Agenda Day 1

4:05 PM EXPERT PRESENTATION: BUILDING PERSONALISATION INTO PAID MEDIA CAMPAIGNS

Personalisation and hyper-personalisation are key watchwords for all CX leaders. The critical importance of personalisation and how to deliver this across the various channels you employ is well understood and often discussed.

However, whilst this is an area often discussed within client / customer retention and via channels you take direct care of, this is more rarely considered when it comes to moving beyond a focus on client retention and using personalisation to grow your customer base. Specifically, personalising paid media or advertising campaigns is a step it can be extremely hard to overcome.

This session will explore both the challenges of personalising a client acquisition strategy, as well as the plans you need to have in place beforehand to deliver a successful strategy in this space

Check out the incredible speaker line-up to see who will be joining Bita.

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