Anne-Kathrine Nissen

Experience Design Director H&M

Anne-Kathrine has 15+ years experience as a Design Strategist with both physical and digital interfaces. She thrives in the intersections of user-centric design, tech, commercial and brand, focusing on delivering impactful outcomes. Along the way, its important to her to build a learning organisation, so that we as one team can continue to be innovative and push the bar She has had the privilige of working across sectors in global corporate companies, B2B, B2B2C, and B2C, across all inhabitable continents. Notable names on the list are Airbus and Electrolux, but has also deepdived into public sector and ecommerce, and teaching MA interaction students at the world’s leading design school. In the past 2 years, she has been leading digital design teams at H&M. Latest examples are building up a cross-functional research hub, and leading a large global brand transformation, while adopting user-centric mindsets across the org.

Agenda Day 1

9:15 AM KEYNOTE CX TRANSFORMATION PRESENTATION: UNCOVERING SOME OF THE STEPS IN GOING FROM INDIVIDUAL TOUCHPOINTS TO OMNICHANNEL JOURNEY AND EXPERIENCE PERFORMANCE

In this talk, we’ll explore how to cultivate and lead a transformation mindset within a large corporate organization, what steps to take. We’ll walk through examples for driving change and creating impact along the road of transforming traditional touchpoints into omnichannel customer journeys. Key topics include:


- Navigating the complex data landscape from both employee and customer perspectives

- Aligning transformation efforts with your company’s core values and culture

- Influencing the decision-making process

1:50 PM EXPERT THINK TANK: HOW CAN YOU BALANCE FAST CHANGE AND THOROUGH TESTING IN YOUR ECOMMERCE STRATEGY?

Whilst the value of embracing flexibility and being open to change within an ecommerce strategy is well known and understood, identifying the right signals, and making change based on this insight is often a tough practice to follow. Changing quickly in response to market requirements can offer commercial benefits, but being able to implement insight-driven change quickly can be very difficult and changing without the required proof can lead to mistakes being made. Likewise, spending too long in a testing phase before making a change can see an opportunity lost. Within this discussion led-think-tank, we will consider how to get the balance right in this process, and in doing so, create an ecommerce strategy which is both flexible and data driven. The session will consider how to ensure you have the right level of risk tolerance when making change, consider the pros and cons around fact tactical testing and validation and delve into the importance of validating assumptions in a safe environment.


Check out the incredible speaker line-up to see who will be joining Anne-Kathrine.

Download The Latest Agenda