Anne-Kathrine Nissen

Experience Design Director H&M

Anne-Kathrine has 15+ years experience as a Design Strategist with both physical and digital interfaces. She thrives in the intersections of user-centric design, tech, commercial and brand, focusing on delivering impactful outcomes. Along the way, its important to her to build a learning organisation, so that we as one team can continue to be innovative and push the bar She has had the privilige of working across sectors in global corporate companies, B2B, B2B2C, and B2C, across all inhabitable continents. Notable names on the list are Airbus and Electrolux, but has also deepdived into public sector and ecommerce, and teaching MA interaction students at the world’s leading design school. In the past 2 years, she has been leading digital design teams at H&M. Latest examples are building up a cross-functional research hub, and leading a large global brand transformation, while adopting user-centric mindsets across the org.